How one l😮ooong weekly newsletter became a strategic, 7-email selling-machine
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So, most product-based businesses are burning out writing more emails when, honestly, they could get better results sending less at a time. ​ But for some reason, it's still hard to convince some business owners that it doesn't have to be this way. I think many solopreneurs, especially, are really tied to their weekly newsletter, like a 2010s blog where they overshare the story of finding a rescue cat that changed their life. ​ So I recently took another approach and looked at a weekly email newsletter I subscribe to that was packed with great info about the upcoming full moon (among other spooky things), but seriously lacked when it came to being an effective sales strategy. ​ I broke it down in a Loom video, restructuring the one, text-heavy newsletter into 7 short, engaging emails, including a new launch sequence with a specific focus, clear message, and one simple action. ​ In the 7-minute video, I walk through: -What wasn’t working (and why readers were likely tuning out) -How to turn one email into a high-performing sequences -Why segmenting messages builds trust, clarity, and more sales ​Watch it here​ ​ If you’re sending regular emails but not seeing clicks, opens, or conversions, this is exactly the kind of fix that can make a real difference. I mean, it's kind of the whole point. ​ Once you check it out, let me know if you have questions about how this could work for your own email list (or blog post rant that never ends...). ​ Onward! to more sales from your sales sequences, Ashe ​ ​ ​ |