How one l😮ooong weekly newsletter became a strategic, 7-email selling-machine
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So, most product-based businesses are burning out writing more emails when, honestly, they could get better results sending less at a time. But for some reason, it's still hard to convince some business owners that it doesn't have to be this way. I think many solopreneurs, especially, are really tied to their weekly newsletter, like a 2010s blog where they overshare the story of finding a rescue cat that changed their life. So I recently took another approach and looked at a weekly email newsletter I subscribe to that was packed with great info about the upcoming full moon (among other spooky things), but seriously lacked when it came to being an effective sales strategy. I broke it down in a Loom video, restructuring the one, text-heavy newsletter into 7 short, engaging emails, including a new launch sequence with a specific focus, clear message, and one simple action. In the 7-minute video, I walk through: -What wasn’t working (and why readers were likely tuning out) -How to turn one email into a high-performing sequences -Why segmenting messages builds trust, clarity, and more sales ​Watch it here​ If you’re sending regular emails but not seeing clicks, opens, or conversions, this is exactly the kind of fix that can make a real difference. I mean, it's kind of the whole point. Once you check it out, let me know if you have questions about how this could work for your own email list (or blog post rant that never ends...). Onward! to more sales from your sales sequences, Ashe |